Digital Marketing

About this learning track

Digital Marketing involves promoting products or services using digital channels to reach consumers. This field encompasses various strategies and tactics such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.

Hootsuite to analyze and optimize their marketing efforts, ensuring effective engagement with the target audience and achieving business goals.

What you will learn

SEO and SEM: Learn techniques for optimizing websites and running search engine marketing campaigns.
Content Marketing: Understand how to create and distribute valuable content to attract and engage audiences.
Social Media Marketing: Master strategies for effective marketing on platforms like Facebook, Instagram, and LinkedIn.
Email Marketing: Learn to design and execute email marketing campaigns using tools like Mailchimp.
Digital Analytics: Gain proficiency in tools like Google Analytics to measure and analyze digital marketing performance.

Requirements

A working laptop
Steady internet access
A working mobile phone
A learning attitude

Curriculum

Master social media strategies, SEO techniques, content creation, and analytics for a successful online presence and business growth.

Week 1 - Introduction to Software Testing

This lesson provides an overview of software testing, explaining its significance in the software development lifecycle. It covers the fundamental concepts, types, and levels of testing, highlighting the role of testing in ensuring software quality and reliability.

Week 2 - Testing Objectives and Principles

This lesson delves into the core objectives of software testing, such as ensuring software meets its requirements, identifying defects, and enhancing product quality. It also outlines the fundamental principles of testing, including the necessity of early testing, defect clustering, pesticide paradox, and the context-driven nature of testing.

Week 3 - Test Planning

In this lesson, students learn about the crucial process of test planning, which involves defining the scope, approach, resources, and schedule for testing activities.

It covers the creation of a comprehensive test plan document that outlines test objectives, strategies, criteria for success, and risk management.

Week 4 - Test Case Design

This lesson focuses on the principles and techniques of designing effective test cases. Students will learn about different test design techniques, including boundary value analysis, equivalence partitioning, state transition testing, and decision table testing.

Week 5 - Test Execution and Defect Tracking

This lesson covers the execution phase of testing, where designed test cases are run to identify defects. It explains the process of logging, tracking, and managing defects using defect-tracking tools.

Learnable is a well structured and organized learning system to kickstart your tech journey.

Joshua Mba

Path Lead

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