Product Management

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About this learning track

Product Management is the process of overseeing the development, marketing, and continuous improvement of a product throughout its lifecycle. This discipline involves defining product vision, strategy, and roadmap, gathering and prioritizing product requirements, and working closely with engineering, design, marketing, and sales teams to ensure successful product launches.

Product Managers use frameworks like Agile and Scrum to manage product development cycles and tools like JIRA, Trello, and Asana to track progress and collaboration.

What you will learn

  • Product Strategy and Vision: Learn how to define a product vision and develop strategic roadmaps.
  • Market Research and Analysis: Understand techniques for market research to identify customer needs and market opportunities.
  • Agile and Scrum: Master Agile methodologies for efficient product development and team collaboration.
  • Requirement Gathering: Learn to gather and prioritize product requirements effectively.
  • Product Lifecycle Management: Understand the stages of product development and lifecycle management.

Requirements

  • A working laptop
  • Steady internet access
  • A working mobile phone
  • A learning attitude

Curriculum

Delve into market research, product lifecycle management, agile methodologies and stakeholder communication to become a top-notch product manager.

Week 1 - Course Introdution

This lesson provides an overview of the Product Management course, outlining the key topics, objectives, and structure. It introduces students to the role of a product manager and the critical importance of product management in driving business success.

Week 2 - Product Management Fundamentals

This lesson covers the core principles and concepts of product management. It explains the product lifecycle, from ideation to retirement, and the responsibilities of a product manager at each stage.

Week 3 - The Product Manager Skills

In this lesson, students explore the essential skills required for effective product management. It covers a range of competencies, including leadership, communication, problem-solving, and decision-making.

The lesson also highlights the importance of cross-functional collaboration, stakeholder management, and the ability to balance technical and business perspectives.

Week 4 - Product Development and Design for the PM

This lesson focuses on the product development process and the role of a product manager in driving product design and development. It covers key concepts such as user-centered design, prototyping, usability testing, and agile methodologies.

Students will learn how to work closely with design and engineering teams to create products that meet user needs and deliver exceptional experiences.

Week 5 - Product Launch

This lesson addresses the critical phase of launching a product to market. It covers the steps involved in planning and executing a successful product launch, including market positioning, go-to-market strategy, marketing and sales alignment, and post-launch evaluation. Students will learn about setting launch objectives, creating launch plans, and measuring success.

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Sophia Abubakar

Sophia Abubakar

Path Lead